Welcome to our advertising information page.
This page summarises the options available to you for 2008. For the full background story, please see our 2008 Media Pack. If you have any further questions, or wish to discuss any of our advertising opportunities, please contact me at any time.
Tony Rand
Advertising Manager, Insidemoneytalk
tony.rand@pro-talk.com
Telephone +44 (0)1206 541687
Website Advertisements: a steady message, 24/7
Are you taking advantage of the thousands of potential customers browsing around our website today, and every day? Of course, you have your own press releases there for them to read. But these probably represent just a tiny fraction of the website. You know how much traffic even these send you. Now imagine what you'd get - instantly - by putting your message on hundreds more pages, with an advertisement, top and bottom. And yes, those pages, if available, could be those containing your competitors' news.
Your advertisement will be a huge 728 by 90 pixels in size, dominating the page, as you can see on any of our news pages. We can advise as to the current trends in what's working well, and you can change the adverts whenever you wish. Increasingly, a lower key design approach is getting better results. But you don't need a designer - take advantage of our free advertisement creation service: just brief us as to what you want, and we'll come up with the artwork. The advertisement can lead people through to your website with a click, or it can present readers with an enquiry form, to create sales enquiries directly.
Email newsletters: push out your message
The Insidemoneytalk Extra Newsletter is a familiar sight in inboxes worldwide. It is emailed out to thousands of readers - all requested - and consists of short advertising messages and nothing else. It really works. The sales enquiries will start arriving in your inbox within minutes. Our readers choose to receive these emails because they're uncomplicated and informative - and that's why there's nothing more effective.
We put a top limit of 100 words on each entry, to keep the newsletter effective, but around 50 words tends to get best results. That's all you need to supply us with. If you need it, all the support and advice we can offer in creating the text is right here for you. Include a 'call to action' and offer something, such as a catalogue, and results are almost guaranteed. As with the website advertisements, you can direct people to your website, or set it up so they can use our sales enquiry service. Email us now and ask to see the latest issue.
Pro-Talk's Sales Lead Service
Hundreds of the suppliers on the Pro-Talk websites make it easy for readers to request brochures and catalogues, by signing up for the Sales Lead Service. With this, they get special links on all their news stories, which readers can click to instantly send their contact details to the supplier. Click here for more details on subscribing to the sales enquiry service.
Download our Sales Lead Service flyer for an overview of our low-cost, great value service for converting web site visitors into name-and-address sales leads.
Our advertising packages
These combine website advertisements and Extra Newsletter entries, giving you the best of both.
The Standard Package
Your advertisement on a minimum of 200 pages across the website for a whole year (we do not rotate advertisements - you will be the fixed advertiser on those pages). Value £2,400
Your advertisement on all the press release pages from your company
Entries in six Extra Newsletters during the year, in months of your choice. Value £2,400
Your logo on the front page of our website - great branding and a valuable link. Not available separately
And a full subscription to our sales lead service (value £1300), giving you our renowned request information links on every one of your news releases on any Pro-Talk website,
and next to your news whenever you appear in our editorial newsletters.
Package cost: Just £300 a month for a 12-month booking (total £3,600 - save over 40% on individual items)
The Value Package
Website advertising as with the Standard Package, but on a reduced number of pages (100 minimum at all times) across the website for a whole year
Entries in three Extra Newsletters during the year
Your logo on the front page of our website
A full subscription to our sales lead service.
Cost: Just £200 a month for a 12-month booking (total £2,400 - save over 35% on individual items)
The Premier Branding Package
A complete Micro-Site page with full company profile, your latest news and contact details
Sales lead generating advertisements on the acknowledgement page presented on our website to enquirers to any product (You may also be interested in...)
A complete Standard Package (above): Website advertising on a minimum of 200 pages across the website for a whole year; entries in six Extra Newsletters during the year;
your logo on the front page of our website; and a full subscription to our sales lead service.
Cost: Just £500 a month for a 12-month booking (total £6,000 - most individual items not available separately
The Standard Package Plus
Website advertising on a minimum of 400 pages across the website for a whole year. Value £4,000
Your advertisement on all your press release pages
Entries in an Extra Newsletter every month for the year. Value £4,800
Your logo on the front page of our website
A full subscription to our sales lead service. Value £1,300
Cost: Just £500 a month for a 12-month booking (total £6,000 - save over 40% on individual items)
Insidemoneytalk Extra Newsletter Entries
Book an entry in any forthcoming Insidemoneytalk Extra Newsletter, and you will start to receive sales leads within minutes of publication. Genuine hot leads! All you need to provide is around 50 words of copy, and we will do the rest. Cost: £400 per insertion.
Targeted Display Advertising
You may wish to have your display banner advertisement featured on specific pages on the website. Pages can be booked by product classification, so your advertisement will appear against all news releases in a particular technology area. Just as with all our Package advertising options above, you will also get your advert on all of your own pages, and a logo on the Insidemoneytalk front page. Our Sales Lead Service across every Pro-Talk web site and newsletter where you may appear is included for the duration of the campaign. Pricing depends on the number of pages in the product category - rates are updated daily and are shown below.
* Please note there is a minimum monthly charge for Targeted Display Advertising, so categories marked with a * can only be booked in conjunction with others.
MORTGAGES / HOUSING
(Company pages for complete category) Your advertisement appears on the company pages (example) from 16 companies, such as John Charcol, Moneysupermarket.com, Alliance & Leicester, Motley Fool, Newcastle Building Society, first direct, Principality Building Society, Exchange Insurance Company, Chelsea Building Society, Barclays Group, and 6 others, plus the widely-visited category index page. Cost: £50 per month*
Mortgages / Housing
Your advertisement appears on all 173 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
BANKING / CREDIT / DEBT
(Company pages for complete category) Your advertisement appears on the company pages (example) from 20 companies, such as Alliance & Leicester, Motley Fool, Barclays Group, Moneysupermarket.com, American Express, HSA, Barclaycard, Capital One Bank Europe PLC, CreditExpert, uSwitch, and 10 others, plus the widely-visited category index page. Cost: £50 per month*
Banking / credit / debt
Your advertisement appears on all 433 press release pages to do with this subject, including all the pages listed here. Cost: £450 per month
PENSIONS AND RETIREMENT
(Company pages for complete category) Your advertisement appears on the company pages (example) from 7 companies, such as Standard Life Bank, Scottish Widows, Fidelity International, Defaqto Ltd, Tomorrow, Newcastle Building Society, Barclays Group, plus the widely-visited category index page. Cost: £50 per month*
Pensions and retirement
Your advertisement appears on all 42 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
GENERAL INSURANCE
(Company pages for complete category) Your advertisement appears on the company pages (example) from 21 companies, such as Moneysupermarket.com, uSwitch, Fidelity International, Direct Line, Insurancewide.com Services Ltd, esure, Experian, Allianz Cornhill Insurance plc, MORE TH>N, Churchill Insurance, and 11 others, plus the widely-visited category index page. Cost: £50 per month*
General insurance
Your advertisement appears on all 584 press release pages to do with this subject, including all the pages listed here. Cost: £600 per month
LEGAL / REGULATION
(Company pages for complete category) Your advertisement appears on the company pages (example) from 5 companies, such as Barclays Wealth Management, Standard Life Bank, Cicero Consulting, Moneysupermarket.com, uSwitch, plus the widely-visited category index page. Cost: £50 per month*
Legal / regulation
(Please enquire about availability)
SAVINGS AND INVESTMENT
(Company pages for complete category) Your advertisement appears on the company pages (example) from 22 companies, such as Standard Life Investments, Barclays Wealth Management, Marks & Spencer Money, Alliance & Leicester, Chelsea Building Society, Moneysupermarket.com, Standard Life Bank, Family Investments, Fidelity International, Insight Investment, and 12 others, plus the widely-visited category index page. Cost: £50 per month*
Savings and investment
Your advertisement appears on all 240 press release pages to do with this subject, including all the pages listed here. Cost: £250 per month
COMPANY NEWS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 16 companies, such as Standard Life Bank, Alliance & Leicester, BUPA, Standard Life Investments, Gartmore, Newcastle Building Society, Experian, Cicero Consulting, Fidelity International, Moneysupermarket.com, and 6 others, plus the widely-visited category index page. Cost: £50 per month*
Company news
Your advertisement appears on all 61 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
PROTECTION
(Company pages for complete category) Your advertisement appears on the company pages (example) from 12 companies, such as BUPA, Standard Life Bank, Scottish Widows, LifeSearch, Moneysupermarket.com, Tomorrow, HealthSure, HSA, Alliance & Leicester, Standard Life Healthcare, and 2 others, plus the widely-visited category index page. Cost: £50 per month*
Protection
Your advertisement appears on all 254 press release pages to do with this subject, including all the pages listed here. Cost: £300 per month
TAX AND NATIONAL INSURANCE
(Company pages for complete category) Your advertisement appears on the company pages (example) from 6 companies, such as Standard Life Bank, Alliance & Leicester, Direct Line, Scottish Widows, Experian, swiftcover.com, plus the widely-visited category index page. Cost: £50 per month*
Tax and National Insurance
Your advertisement appears on all 13 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
CONSUMER ISSUES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 22 companies, such as Defaqto Ltd, Moneysupermarket.com, uSwitch, BUPA, Motley Fool, Experian, Scottish Widows, Barclays Group, esure, Newcastle Building Society, and 12 others, plus the widely-visited category index page. Cost: £50 per month*
Consumer issues
Your advertisement appears on all 114 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
IFAS / OTHER PROFESSIONALS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 4 companies, such as Cicero Consulting, Defaqto Ltd, Standard Life Bank, Scottish Widows, plus the widely-visited category index page. Cost: £50 per month*
IFAs / Other professionals
Your advertisement appears on all 13 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
COMMUNICATIONS AND UTILITIES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 5 companies, such as Moneysupermarket.com, uSwitch, first direct, Motley Fool, Direct Line, plus the widely-visited category index page. Cost: £50 per month*
Communications and utilities
Your advertisement appears on all 47 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
INVESTMENT FUNDS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 6 companies, such as Gartmore, Baronworth Investment Services, Resolution Asset Management, Standard Life Investments, Fidelity International, Standard Life Bank, plus the widely-visited category index page. Cost: £50 per month*
Investment funds
Your advertisement appears on all 116 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
* Please note there is a minimum monthly charge for Targeted Display Advertising, so these categories can only be booked in conjunction with others.
And finally...
Remember, for the full background story, please download our 2008 Media Pack. If you have any further questions, or wish to discuss any of our advertising opportunities, please contact me at any time.
Tony Rand
Advertising Manager, Insidemoneytalk
tony.rand@pro-talk.com
Telephone +44 (0)1206 541687
