Product category:
Banking / credit / debt
News Release from: Alliance & Leicester | Subject: Current accounts
Edited by the Insidemoneytalk Editorial
Team on 11 February 2008
Alliance and Leicester sets another
challenge to the current account
market...
...with interest rate of 8.5%
Table topping credit interest of 8.5% AER introduced on both Premier Direct and Premier 50 current accounts 8 in 10 people have not switched current accounts in the last 5 years Alliance and Leicester is once again reinforcing its commitment to offering market leading current accounts, by increasing the credit interest rate on both Premier Direct and Premier 50 to a table topping 8.5% AER, with immediate effect
This article was originally published on Insidemoneytalk on 6 Jun 2007 at 8.00am (UK)
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Andy Bayes, Head of Current Accounts at Alliance and Leicester said:
Customers opening one of these accounts will not only receive the best credit interest rate available on the market for the first year, and a great 'go-to rate' for subsequent years, they will also benefit from the unique interest free overdraft structure Alliance and Leicester introduced last year.
New consumer research from Alliance and Leicester Current Accounts reveals that 80% of current account holders have not switched their current account in the last five years.
The current account landscape has changed dramatically in recent years, and while Alliance and Leicester has led the way in introducing current accounts that deliver real value for customers, some of the big banks have been reducing their already paltry in-credit interest rates.
Alliance and Leicester now offers a massive market leading interest rate of 8.5%, that is 85 times the interest offered by the big-name banks, with a lot more benefits besides.
Emma Walkley, Current Account Manager at Alliance and Leicester said: "Despite Alliance and Leicester leading the way and raising the bar on current accounts, others still continue to fall short, paying no more than 0.1% on credit balances.
Switching your current account to Alliance and Leicester could see you earning 85 times more interest, and that could mean you earn up to £200 more."The majority of adults in the UK still have current accounts that are stuck in the dark ages.
It is a real concern that 80% of people have not changed their current account in the last five years.
"There has never been a better time to update your finances and switch current accounts.
We are committed to offering market leading products and this latest rate increase widens the gap between Alliance and Leicester and the 'big four', ensuring that our customers continue to get an outstanding deal.
"It is time that customers demanded more from their current account, and moved to a bank where their hard earned money works harder for them.
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