Madonna follows in the footsteps of other 50 year olds with a gruelling world tour

Like Madonna, 4 million over 50s see turning 50 as a time for new and exciting challenges

Madonna, who reaches her 50th birthday this Saturday (16 August), will be following in the footsteps of others who have reached this landmark age.

They are keen on travelling the world and see turning 50 as a time for exciting new challenges and adventures, research from Alliance and Leicester reveals.

While Madonna's Sticky and Sweet' tour doesn't venture as far afield as Australia or New Zealand, one in four people (26%) over 50 are planning a trip 'down under' and a brave 3% are even thinking of conquering Antarctica.

Emma Walkley, Current Account Manager at Alliance and Leicester said: "For many people, turning 50 is a significant milestone and a time when people gain a new lease of life.

This can certainly be said for Madonna who, on the eve of her 50th, is about to embark on a challenging world tour.

"While Madonna is strutting her stuff on stage, Alliance andamp; Leicester's Premier 50 Current Account holders can take the whole world by storm thanks to annual worldwide travel insurance, and exclusive health benefits that will give great peace of mind in this new and exciting stage in their lives.

"Our research has shown that many of today's over 50s work hard to stay healthy and to maintain their fitness in the later stages of life.

It also seems that people want peace of mind when it comes to their health issues, with more than three quarters (78%) saying that getting medical advice is 'extremely important' to them." Emma Walkley continues: "The health benefits we offer combined with worldwide travel insurance allows our customers the flexibility and reassurance they need to lead life to the full." The research also reveals that the over 50s like to push the boundaries with over a million saying they would like to take part in a bungee jump or skydive within the next five to ten years and one in ten (9%) would like to try '4x4 off- roading'.

Other activities the over 50s have on their to-do lists include: Performing on stage in front of a large audience.

Flying a helicopter.

Scuba diving.

Running a marathon.

The Premier 50 Current Account offers the following all for just ?;10 a month: Credit interest rate of 8.50% fixed for 1 year on balances up to ?2,500.

Annual worldwide travel insurance up to age 79.

Health benefits, including access to up to two private out-patient consultations and up to ?750 towards out-patient diagnostic testing per year as well as access to a 24/7 Health at Hand helpline, also available up to age 79.

A new Premier 50 Fixed Rate Bond offering a market leading interest rate of 7.50% gross p.a./AER, fixed for one year on balances between ?1,000 and ?10,000.

Available in branches for a limited period.

A limited period five year Growth and Income.

Account paying 7.0% gross p.a./AER on half the money invested, and 50% on any FTSE 100 Index growth on the other half.

Premier 50 Identity Protection and Alert Premier 50 Card Assist Linked PlusSaver account paying 5.25% gross p.a./AER, including a bonus of 0.75% on standard rate on first ?50,000 0% overdraft for life.

Joint account holders enjoy the same benefits per person for one ?10 monthly fee.

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