Product category:
Banking / credit / debt
News Release from: Barclaycard | Subject: Gift cards
Edited by the Insidemoneytalk Editorial
Team on 12 March 2008
New Prepaid Solutions from Barclaycard
Business
offers retailers a convenient and simple way to attract customers
Barclaycard Business today launched Prepaid Solutions, a product that will enable retailers to offer gift cards and other stored value solutions to their customers in a more cost effective and convenient way, with the ultimate aim of increased sales and enhanced customer loyalty The nationwide launch today follows the completion of a successful three month pilot of a Gift Card with Autonomy, a ladies tailoring and special occasion clothes chain with 27 stores nationwide
This article was originally published on Insidemoneytalk on 25 Apr 2007 at 8.00am (UK)
Related stories
Breathe more easily
'Barclaycard Breathe' helps customers go green with 50 per cent of profits reducing carbon emissions
Barclaycard on track to launch combined Oyster and Barclaycard
Technical trials completed successfully
Barclaycard Business developed Prepaid Solutions in partnership with Card Commerce.
The product is highly flexible and enables the user to package the card in the most beneficial way to their business.
Options come in the form of a gift card, a savings club card or a refund card.
Further reading
Barclaycard launches Barclaycard Breathe
Barclaycard launches Barclaycard Breathe to promote greener spending and support carbon reduction projects
Barclaycard OnePulse - new name, design and website unveiled for unique three-in-one card
Barclaycard today unveiled the new look and name of its unique card which will combine Oyster, credit and contactless functionalities.
Barclaycard Football - offering great rewards, rates and prizes to football fans
Barclaycard has launched Barclaycard Football, a new credit card which gives fans 0% interest offers on season ticket purchases and balance transfers, and reward points on selected spending
As an own-branded card, the card will also help promote a retailer's brand.
Prepaid Solutions from Barclaycard Business is launched at a time when paper vouchers are becoming less popular and there is an increasing demand from retailers for prepaid card technology.
Barclaycard Business customers will be able to benefit from a quick and easy set-up with minimal investment, as the technology can be integrated into existing Barclaycard Business payment terminals, with no additional equipment required.
With Prepaid Solutions, Barclaycard Business also offers its customers real time online Management Information (MI), enabling the retailer to track transaction details and monitor the outstanding balance of the card.
The store's own customers are able to track their transactions and outstanding balance by visiting a dedicated website.Niru Hunwicks, Marketing and Operations Manager of Autonomy stores, said: "Barclaycard Business Prepaid Solutions is hassle free as all we had to do was set it up through our existing onsite pdq terminals.
We were up and running very quickly and it means we only have to deal with one supplier for all our transactional queries needs." "The Prepaid Card has definitely been a success so far for us.
In the first 3 weeks of the trial we sold 127 cards for a total of £3,851.25 which we know will encourage return customer visits as well as attract new customers." "We were looking to enter the prepaid card market for some time but were put off by the heavy financial and administrative investment required.
Usually you have to buy third party software which takes a while to set-up and get going but we didn't need to do any of this with the Barclaycard Business solution." Bill Thomson, Managing Director of Barclaycard Business, said: "In developing Barclaycard Business Prepaid Solutions we've created a highly cost effective solution for our business customers who want to enter the prepaid and gift card market.
The set-up is very quick and easy and retailers are attracted to the all in one solution whereby they only have to deal with one supplier.
Barclaycard Business will be working with Card Commerce and its business customers in order to take a lead role in this market and we anticipate significant retailer demand for this product." The UK prepaid card market is in its infancy but currently accounts for 2% of retail sales, with industry experts predicting that by 2010 the cards will be responsible for 3.1 billion transactions in Europe and a turnover of 79bn euros.
• Barclaycard: contact details and other news
• Email this article to a colleague
• Insidemoneytalk Home Page
