moneysupermarket.com celebrates ten years of saving Britons money

63 million customer visits to the site in the first half of 2009. Customers will save GBP400m+ on site this year.

Ten years ago today (8 December, 1999) marked a significant turning point for consumer choice and empowerment with the launch of moneysupermarket.com.

For the first time people could research every mortgage, credit card and personal loan available.

Ten years on, moneysupermarket.com has established itself as the number one comparison website, comparing more products across more channels than any other site.

We estimate that over the last ten years we have helped approximately 500 million visitors save money and this year alone moneysupermarket.com customers are on track to rack up GBP400m+ of savings.

It is easy to forget that 10 years ago 'shopping around' meant a walk down the high street or making call after call to providers.

Now customers can easily search a wide variety of products by using the comparison tools available on moneysupermarket.com, and make an informed decision, before buying with a simple click of a mouse.

For free and with no sales pressure.

Ian Williams, director of communications at moneysupermarket.com said: "moneysupermarket.com has prospered and made it from dot com start up to being a FTSE 250 listed business in 10 years because it is genuinely useful to customers.

"Before moneysupermarket.com, shopping around for financial products, for those that could be bothered, meant giving up a Saturday morning to tour branches or work your way through the Yellow Pages.

Today shopping around for financial and travel products is as quick and painless and millions of our customers have benefited by using our site to switch and save money.

"From the start we helped consumers compare mortgages, credit cards and personal loans, now, those products are just the tip of the iceberg.

The moneysupermarket.com of 2009 has 27 channels and enables customers to search a vast range of products including general insurance products, savings and current accounts, utilities, mobiles and broadband, compare travel products through travelsupermarket.com and more recently shopping and vouchers.

Access to all of these products as well as content, such as video blogs, user guides and articles is free to everyone who visits.

Today we have a competition running on twitter for all the http://twitter.com/moneysupermkt account followers.

We will tweet 3 questions throughout the day, everyone who replies via a direct message to moneysupermrkt with the correct answer to all 3 questions will be entered in to a draw and 10 lucky winners will receive a bottle of champagne.

Follow moneysupermkt now for a chance to win.

moneysupermarket.com.

Timeline: 8 December 1999 - Launch of moneysupermarket.com - founded by Simon Nixon.

2002 - launch of PAALeads.com the intermediary leads business.

2003 - launch of insuresupermarket allowing customers to compare insurance products.

2004 - launched travelsupermarket.com.

2007 - launch home services channel allowing customers to compare gas and electricity prices and mobile and broadband prices.

2007 - listed on stock exchange on 26 July with at capitalisation of GBP840m.

2008 - launches its own shopping comparison website 2009 - launch of German loans and savings business, www.marktvergleich.de.

2009 - Simon Nixon moves up from chief executive to deputy chairman.

Peter Plumb takes over as chief executive.

2009 - Becomes the UK's largest voucher site.

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