moneysupermarket.com talks on HSBC to set executive bonuses against customer satisfaction levels

Talking on HSBC to set executive bonuses against customer satisfaction levels, Kevin Mountford, head of moneysupermarket.com, said: "It's high time banks were called to account for customer service.

Linking senior managers' bonuses to customer feedback is a step all banks should consider.

"For too long they have focused purely on profits, with customer service often coming a distant second.

In recent weeks we've noticed a backlash on moneysupermarket.com user forums against banks with poor customer service.

"In addition, our research* shows people are more likely switch accounts due to poor customer service than for any other reason.

Perhaps all banks will start following HSBC's lead and make customer service a measurable priority - only time will tell.".

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