RSA rolls out Trading unit concept in Europe

This month, commercial Insurer RSA commenced a roll out of its industry-tailored services and expertise for customers in France and Germany.

In France, new products for its Retail and Property Investors customers launched on 15 September with a market presentation event, attended by 350 customers and brokers.

RSA operations opened their office in Munich on 18 September with a new product range for Manufacturing customers.

Prior to launching its new propositions, RSA engaged in a detailed programme of customer and broker interviews to gather insight into customers' needs so that it could offer different and better products and services than those which are currently available in the French and German markets.

Each proposition was tested with customers before launch to ensure that it met customer requirements.

Chris Smith, RSA's Risk Solutions Director for Europe, explained, "By listening to our customers, we have been able to expand our offerings, allowing us to deliver a better service and give customers what they want.

"We are looking to grow our business in the Retail, Property Investors and Manufacturing segments and developing our products is a key priority for us.

We will continue to progressively improve our propositions based on broker and customer feedback.

"Combining an intricate knowledge of our customers' industries and needs with a deep understanding of the local markets, our intention is for the European offering to match the high standard of RSA's trading unit structure in the UK." Guy Van Hecke, Property Director, Marsh Paris, commented at the launch event in France, "RSA's approach is refreshing and its new product is a welcome development.

Interviewing insurance end users directly to better understand specific markets is a good initiative.

The new RSA product offers a wider cover than has been commonly available in the French insurance market as well as cover enhancements that are specific to each industry sector." RSA has had a presence in the French and German Insurance markets for a number of years and over the last year has refocused its operations with the aim of becoming recognised experts in particular industry sectors.

Commensurate with its goal, RSA has segmented the business into trading units charged with providing targeted propositions, delivered by industry experts.

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