Product category:
Protection
News Release from: Scottish Widows | Subject: Protection
Edited by the Insidemoneytalk Editorial
Team on 22 October 2007
Widow meets Facebook fans
As Scottish Widows celebrates the 21st anniversary of the iconic Widow, members of her Facebook fan club were given the unique chance to meet their idol face to face last weekend (Sunday 14 October).
Many members of the group, set up in admiration of the current Widow, Hayley Hunt, study at the historic St Andrews University which also provided the scenic backdrop for the event
This article was originally published on Insidemoneytalk on 23 Apr 2007 at 8.00am (UK)
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During the day, selected members of the group were invited to attend a photo shoot with the Widow at St.
Salvator's Quad giving them a sneak peek at the magic that goes into portraying one of the country's most famous brand icons.
Afterwards, the Facebook fan club, which has 43 members, was invited to have a drink and a chat with the model behind the cloak, Hayley Hunt.
Mike Hoban, Customer and Brand Marketing Director said: "It is exciting to see that a 21 year old brand icon is resonating so strongly with today's i-generation.
The event was designed for the fans on Facebook to get a unique 'up-close and personal' encounter with the Widow and is one of the first times a commercial organisation has arranged for fans to meet their idol through a social networking site." The Facebook group's creator, Chelsea Lea Bagnard said: "I created the group on Facebook because I'd spotted calendar shots of the Scottish Widow on the internet and thought they were incredibly creative and really stood out.
"I've also always admired the way the Widow appears in TV ads so to get the chance to be a part of a photo shoot at my University grounds was something I'll never forget.
I still have to pinch myself to check that I'm not dreaming and that I did actually meet the famous Scottish Widow!" Hayley Hunt, the model who plays the Scottish Widow, said: "I'm really flattered to have a Facebook group dedicated to me.
It was exciting to meet the fans and wonderful to discover how the Scottish Widows brand has captured the imagination of the students at St.
Andrews University.".
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