Standard Life Wrap simply the 'bizness', says SimplyBiz

Adviser support company SimplyBiz has signed up to the Standard Life Wrap and will make the service available to its 4,500 plus member advisers across the UK.

Working closely with SimplyBiz, Standard Life has developed a Wrap platform which will be available to SimplyBiz's member firms from 9th June 2008.

The Wrap will also feature as part of the Simplybiz Capital Reward programme, helping create further value for those who use the service.

Geoff Towers, Chief Executive, Standard Life Savings Limited, said: "SimplyBiz is a forward thinking company and a great fit for our Wrap proposition.

We have been working closely with Simplybiz to customise their Wrap solution, offering enhanced benefits to their members firms as a result.

"We are well placed to lead and shape the emerging platform market and this arrangement builds real scale and momentum for our proposition, helping deliver profitable growth while working together with advisers." Ken Davy, Chairman of SimplyBiz commented: "Standard Life has developed a market leading Wrap solution which ticks all the right boxes for our advisers.

We are dedicated to simplifying the issues that advisers face on a daily basis and Wrap is a further opportunity that will enable our advisers to maximise the value of the service they provide to their clients.".

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