Consumers set to benefit from Powergen's 'we'll beat British Gas' guarantee

Powergen launches latest salvo in energy price war:

Powergen guarantees to undercut British Gas standard prices for at least the next 18 months1 Guarantees last until September 2008 Powergen increases online discounts by 4.2%2 Powergen EnergyOnline Extra Saver is now GBP54 or 6.2% cheaper than British Gas' standard dual fuel3 Powergen's EnergyOnline Extra Saver now cheapest deal in 8 energy regions out of 144 Powergen confirms wider reduction in its energy prices to follow 'shortly' Powergen has today launched the latest salvo in the energy price war with three products guaranteeing to beat British Gas' standard prices.

It is also adding heat to the online market by introducing new online discounts, making it the cheapest online provider in 8 energy regions.4 However, the moves are a pre-emptive strike, as Powergen has confirmed to uSwitch today that wider price cuts can be expected 'shortly'.

Geoff Slaughter, Product Manager at uSwitch.com, the independent online switching and comparison service, says: "Powergen is hitting straight back at British Gas with this guarantee and setting a challenge to all the other providers who have yet to make a move.

With British Gas' market share falling to 48%5, Powergen has spotted a chink in British Gas' armour and is attempting to thrust home its advantage.

"It is also taking the online price war to the regions.

It is now the cheapest online provider in 8 regions, whereas British Gas is cheapest in 6.4 The message for consumers is coming in loud and clear - the market is being shaken up, but the best deals to be had are still online.".

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